• Earn the trust of our Brands and our colleagues by acting ethically and responsibly at all times
  • Continually learn, develop and advance our thinking to ensure we are always one step ahead
  • Institute an “Always Help” policy
  • Take ownership of the Brand
  • Use our intuition to find out more from our customer
  • Look and act the part



  • Act like a serial entrepreneur
  • Leave our legacy
  • Harness an inclusive workforce by accepting all perspectives no matter how diverse
  • Embrace ownership, initiative and accountability
  • Make a difference in everything we touch
  • Expand our horizons